Welcome! My name is Taylor Thomas Smythe. I'm a West Palm Beach native who loves all things creative. During a brief stint in the Midwest in 2014, I was growing homesick for my home state. Out of that longing, I founded The Prime Floridian -- a tropical, Florida-inspired design and lifestyle brand rooted in a sense of place. 

In early 2017, I launched a pop-up shop as one of the inaugural vendors at Elizabeth Ave. Station's grand opening in West Palm Beach's Warehouse District (pictured above). While The Prime Floridian existed mostly as a "side hustle" for the next several years, I'm proud to officially launch it as a full, small business (for real this time). I can't wait to share beautiful things to bring your life more color and joy!